The world of sales has remained fundamentally the same since the first transaction: you, the seller, must convince someone to buy your product or service. The methods for sales – door to door, by catalog, phone, or online – may have changed, but the basics have not. Selling anything has only gotten tougher lately, with

The ecosystem around the automotive industry is changing at an unprecedented rate as more vehicles are being connected with after-market solutions and embedded technology. Consumers are becoming more technologically savvy about their new car search and the competition is more nimble in leveraging digital technology to capture prospects early in the sales cycle.