Driven to Perform
Inspired by Hendrick Motorsports, LoJack gives dealerships the visibility, protection, and control they need to operate at their best-on the lot and beyond.
Performance thrives here is the story of how elite teams win when every part of the system is connected. In NASCAR, logistics is performance. Winning dealerships don’t just move fast-they stay protected, connected, and in control.
On race day, success depends on visibility, disciplined execution, and the ability to respond instantly when conditions change. Those same qualities shape LoJack’s value every day, whether it is helping dealers manage inventory, giving consumers greater confidence in vehicle ownership, or supporting faster stolen-vehicle recovery through connected technology.
Industry Challenges
Dealerships continue to navigate vehicle theft risks, inventory visibility gaps, and rising expectations for connected technology that delivers both security and customer confidence. As inventory moves between lots, test drives, and transport routes, teams often rely on manual processes or disconnected tools that cannot keep up with the pace of the business. Buyers expect confidence that their vehicle is secure, connected, and protected from day one.
The result is inconsistency. Time is lost locating vehicles, responding to incidents, and managing risk after the fact. Protection becomes reactive instead of proactive, and teams are forced to rely on workarounds instead of reliable systems.
The technology of LoJack helps car dealerships retain customers, manage lots and protect inventory from theft. Drivers can also utilize LoJack to keep track of the location of their car, battery life, driving behavior, receive service reminders and more.
Winning Partnership
Hendrick Motorsports remains the benchmark for success in the sport. Founded in 1984, the organization is the winningest team in NASCAR Cup Series history, with all-time records that include 15 championships and 320 points-paying race victories. Entering the 2026 season, Hendrick Motorsports fields four full-time Cup Series entries driven by Kyle Larson, Chase Elliott, William Byron, and Alex Bowman, and it does so with the momentum of Larson’s 2025 championship and a record streak of winning at least one race in 40 consecutive seasons.
For LoJack, that stage matters. Hendrick Motorsports gives the brand an authentic environment to tell a bigger story about performance under pressure. LoJack is available to consumers in many Hendrick Automotive Group retail locations, where dealership teams use its capabilities to help protect and manage inventory, create more value for buyers, and support stronger profitability. That operational relevance gives the Hendrick Motorsports sponsorship added credibility and helps connect the race team relationship to everyday dealership results.
This partnership reinforces a shared belief: high-performing teams win with better information, better coordination, and greater confidence, whether the setting is pit road, the dealership lot, or the open road.
Performance-Driven Capabilities
Real time vehicle tracking
Know exactly where every vehicle is at any moment; on the lot, in transit, in the field, or on the track.
Rapid stolen vehicle recovery
Enable faster recovery with law enforcement integrated tracking that helps retrieve stolen vehicles quickly and efficiently.
Lot visibility & inventory control
Maintain total awareness of inventory across the dealership, reducing loss, misplacement, and time spent locating vehicles.
Proactive risk detection
Identify suspicious movement or unauthorized use early, allowing teams to act before small issues become costly problems.
Operational efficiency at scale
Streamline daily dealership workflows, from locating keys to auditing inventory, saving time and improving team productivity.
Customer confidence & protection
Deliver added peace of mind to buyers with always-on protection and connected vehicle security from day one.