The connected car market is developing at a rapid pace, and for automotive dealerships, this presents a tremendous opportunity for growth. At the center of this emerging industry is telematics, a topic which we have discussed on this blog in the past. According to Dev Bhatia, Senior Director of Product at CalAmp/LoJack, who recently wrote an article in Dealer Marketing Magazine on the topic, dealers that harness the potential of telematics are positioning themselves for long-term success.
With the advent of our new telematics products, SureDrive™ and LotSmart™, LoJack is working to help dealers achieve this goal. SureDrive and LotSmart can help dealerships simultaneously improve the bottom line and deliver valuable connected car services to drivers. Telematics solutions like SureDrive and LotSmart are transforming the relationship between driver and dealer, and both groups will continue to reap the benefits in the future.
To learn more about this topic, we recommend reading Dev’s article in Dealer Marketing Magazine.