PRESS RELEASES

LOJACK APPOINTS DONNA DRISCOLL VICE PRESIDENT OF MARKETING

Former Cadbury Schweppes and General Foods Consumer Product Marketing Executive Leads Marketing Team at LoJack

Dedham, MA, May 23, 2001 - LoJack Corporation President and COO, Joseph F. Abely announced the appointment today of Donna Driscoll as Vice President of Marketing for LoJack Corporation.

LoJack Corporation (NASDAQ: LOJN) headquartered in Dedham, MA, markets the nation's only police-operated, stolen vehicle recovery system, sold in major metropolitan areas of the United States.

In this newly created position, Ms. Driscoll will report directly to Mr. Abely. She will direct all of the company's marketing and brand development and oversee strategic execution of new and existing LoJack products.

"Donna Driscoll is a tremendous addition to LoJack's team," said Mr. Abely. "She brings a proven track record of marketing with a focus on brand building and new channel development, including e-commerce. Her strong marketing career, built in the consumer product and financial world, along with her dedication to marketing and company growth, will be of great value in LoJack's continuing development."

Prior to joining LoJack, Ms. Driscoll was Chief Marketing Officer for Roxy.com. Under her direction, the Massachusetts based Internet company's revenue grew by 700% to more than $20 million, in one year.

LoJack's new Vice President of Marketing spent the first 13 years of her career with consumer product companies, including Cadbury Schweppes and General Foods. At Cadbury Schweppes, Ms. Driscoll built a new product development process, and ran several niche businesses.

She then took her marketing expertise to the financial services world. At Fidelity Investments, she was Vice President, Retail Customer Segmentation. As Senior Vice President, Marketing and Strategic Planning at AT&T Capital Corporation, Ms. Driscoll played a key role in developing the company's global market strategy. Through her efforts, e-commerce distribution channels were initiated and the firm was recognized for their award-winning business-to-business web site. As Citigroup's Senior Vice President for Corporate Marketing, she was instrumental in developing and launching the first cross-sell program.

Ms. Driscoll holds an MBA from the Amos Tuck School of Business, Dartmouth College, where she was a recipient of the Mobil Foundation Scholarship.

A former Peace Corps volunteer in Honduras, Ms. Driscoll is a graduate of Emmanuel College.

In addition to her executive responsibilities, Ms. Driscoll serves on the board of directors for the Colonel Daniel Marr Boys/Girls Club of Dorchester (MA). Ms. Driscoll resides in Weston, MA.

Contact:
Joseph F. Abely, President
(781) 326-4700

John Swanson
Swanson Communications, Inc.
(516) 671-8582